Every term a contractor marketing vendor will use in a pitch, in the language a contractor would actually use back.
AEO
Answer engine optimization is the work of becoming the company an AI assistant names when someone asks it who to hire, rather than ranking in a list of links.
Read the definitionGEO
Generative engine optimization is the broader discipline of shaping how AI systems represent a business anywhere they describe it, with answer engine optimization as the layer that decides who gets named in a direct recommendation.
Read the definitionTime to first touch
Speed to lead is the time between a homeowner submitting an inquiry and a business making real contact. It is measured from the submission, not from when the office opens.
Read the definitionA qualified appointment is a confirmed time with a homeowner who has passed a defined qualifier, chosen the slot themselves, and sits inside the service area the crews actually cover.
Read the definitionPay per appointment is a pricing model where a contractor pays for booked, qualified appointments rather than for leads, clicks, or a monthly retainer.
Read the definitionSold leads
Shared leads are contact records sold to several contractors at once, so every buyer competes for the same homeowner.
Read the definitionExclusive leads are contact records sold to only one contractor, rather than shared among several buyers.
Read the definitionLSA · Google Guaranteed
Local Services Ads are Google's pay-per-lead placement above the search results, carrying a Google Guaranteed badge. Businesses pass a license and insurance check to run them.
Read the definitionLocal pack · Three pack
The map pack is the block of three local businesses shown with a map above the normal results on a location-based search.
Read the definitionGBP · Google My Business
A Google Business Profile is the free listing that controls how a business appears in Google Maps and the local results, covering categories, hours, service area, photos, and reviews.
Read the definitionStructured data · JSON-LD
Schema markup is code added to a web page that states facts about a business in a fixed, machine-readable format: legal name, trade, service area, reviews, and contact details.
Read the definitionCost per booked job is total channel spend divided by the number of jobs actually signed from it, rather than by leads or appointments generated.
Read the definitionShow rate is the percentage of booked appointments where the homeowner is actually there when the estimator arrives.
Read the definitionDatabase reactivation is running campaigns against a contractor's existing CRM records, old quotes that never closed and past customers due for more work, rather than buying new traffic.
Read the definitionVoice AI · AI answering service
An AI receptionist is a voice system that answers inbound inquiries at any hour, qualifies the caller against defined rules, and books an appointment without a person on the line.
Read the definitionAI Overviews are the AI-written summaries Google places above traditional search results, answering the query directly on the results page.
Read the definition