Siding & Stucco, built to close.
Fiber-cement siding, cedar lap, stucco re-skins, color refreshes. The pitch is a side-by-side: the house today, the rendered after. We build the rendering pipeline that closes it at the kitchen table.
- Brands carried
- James Hardie · LP SmartSide · Boral
- Availability
- One per market
- Coverage
- US + Canada
The three plays we run in Siding.
Address-targeted ads with a free ‘rendered after’ promise
Same-day rendered preview at the kitchen table
Financing inline, deposit on the iPad
The names your homeowners already know.
We build the kitchen-table deck around the brands you actually install. The selection page lands on premium SKUs with margin, not the loss-leader call-out.
- James Hardie
- LP SmartSide
- Boral
- Sherwin Williams
Straight answers on siding marketing.
Who actually buys siding?
- Two unrelated people. One is tired of looking at the house and compares options for months on their own timeline. The other found cracking, rot, or water and decides in days. They search differently and need different pages, and most siding sites are built entirely for the first.
Should stucco and siding be marketed separately?
- Yes. The material is regional and so is the vocabulary. Stucco brings cracking, EIFS, and moisture behind the assembly; fiber cement and vinyl bring longevity, seams, and painting. One page covering both ranks for neither and helps neither buyer.
What content works best for a siding contractor?
- Symptom pages. What a hairline crack usually means, what staining under a window indicates, when a soft spot stops being cosmetic. That is what the failure buyer searches at 9pm, and saying plainly when something is minor is what makes the rest credible.
When should a siding contractor spend on marketing?
- Ahead of the installable season rather than inside it. In cold and wet markets demand generated outside the window becomes a waitlist instead of revenue, so the organic layer needs to be compounding a quarter or two before the season you intend to fill.
What an engagement actually looks like for a siding operator.
- Trade-specific demand engine (ads, organic, reactivation)
- Speed-to-lead routing into your CRM, under 60 seconds
- Show-rate follow-up cadence (SMS + email + voice)
- Kitchen-table presentation deck on the iPad
- Soft-pull financing inline at the table
- Deposit or design-fee capture before the rep leaves
- In-home sales training next to live spend
- Reporting tied to deposits cleared, not impressions
- Market lock for the duration of the engagement
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