Roofing, built to close.
Asphalt re-roofs, storm response, insurance work. The homeowner with a leak signs with whichever crew calls back inside an hour. We build the routing layer that makes that crew yours, every time.
- Brands carried
- GAF Timberline · Owens Corning · CertainTeed
- Availability
- One per market
- Coverage
- US + Canada
The three plays we run in Roofing.
Storm-trigger campaigns that activate when weather data crosses a threshold
Speed-to-lead routing into the rep's pocket, first touch under 60 seconds
GBB shingle deck signed on the iPad at the kitchen table
The names your homeowners already know.
We build the kitchen-table deck around the brands you actually install. The selection page lands on premium SKUs with margin, not the loss-leader call-out.
- GAF Timberline
- Owens Corning
- CertainTeed
- Malarkey
Straight answers on roofing marketing.
How do roofing companies get more leads?
- Speed, mostly. A homeowner with an active leak signs with whoever calls back first, so the routing layer matters more than the creative. The other half is storm response: campaigns that activate when weather data crosses a threshold reach a market that did not exist the day before.
Why is speed to lead so decisive in roofing?
- Because the trigger is damage, not desire. The homeowner is not researching for six months; they have water coming in and they are calling down a list. Past a minute conversion halves, and in this trade the second caller is usually quoting against a scope somebody else already set.
How should roofers handle insurance work in their marketing?
- Explain the process and refuse to promise the outcome. Storm markets are full of homeowners who have been burned by chasers, so being visibly local, licensed, and permanent does more than any offer. Guaranteeing what a carrier will pay is the fastest way to be lumped in with the people they are wary of.
Does a roofing company need a big website?
- Less than most trades, because the map pack and response time carry so much of it. What it does need is a fast mobile site, obvious phone access, and a repair page separate from replacement, since mixing those wastes the most expensive clicks in the trade.
What an engagement actually looks like for a roofing operator.
- Trade-specific demand engine (ads, organic, reactivation)
- Speed-to-lead routing into your CRM, under 60 seconds
- Show-rate follow-up cadence (SMS + email + voice)
- Kitchen-table presentation deck on the iPad
- Soft-pull financing inline at the table
- Deposit or design-fee capture before the rep leaves
- In-home sales training next to live spend
- Reporting tied to deposits cleared, not impressions
- Market lock for the duration of the engagement
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