Interior of a high-end gut renovation in progress. Open kitchen and great-room stripped to studs, exposed 2x6 framing, plywood subfloor, blue chalk lines marking cabinet runs, a miter saw on a folding stand, coiled extension cord and electrical wiring on the floor. A general contractor in a charcoal half-zip pullover holds a clipboard, reviewing the framed wall.

05 / 08Industries

General Contractors.
Whole-home renos, additions, and ground-up custom builds. Margin lives in the deposit motion.

Whole-home renovations, additions, and ground-up custom builds. The deposit motion is everything here — the operator who clears a $50K design-fee in week three has runway the operator on net-30 doesn't. We build the deposit motion alongside the demand engine.

Ticket range: $120K – $1.2M+
Close cycle: Design + 4-6 visits
Brands carried: Sub-Zero · Wolf · Marvin

01What we’d build for you

The three plays we run in General Contracting.

01
Renderer-led ads for homeowners with a pinterest board already going
02
Design-fee on the first kitchen-table meeting, no exceptions
03
Build-calendar locked through year-end inside Q2

02Brands you carry

The names your homeowners already know.

We build the kitchen-table deck around the brands you actually install. The selection page lands on premium SKUs with margin, not the loss-leader call-out.

Sub-Zero
Wolf
Marvin
James Hardie
Schluter

Apply for General Contracting

04Inside the engagement

What an engagement actually looks like for a general contracting operator.

Trade-specific demand engine (ads, organic, reactivation)
Speed-to-lead routing into your CRM, under 60 seconds
Show-rate follow-up cadence (SMS + email + voice)
Kitchen-table presentation deck on the iPad
Soft-pull financing inline at the table
Deposit or design-fee capture before the rep leaves
In-home sales training next to live spend
Reporting tied to deposits cleared, not impressions
Market lock for the duration of the engagement

Other trades we work with

Don't see your trade? Some trades aren't a fit and we'll say so on the call.

Browse every trade

RC/—Loading the chapter

General Contractors.
Whole-home renos, additions, and ground-up custom builds. Margin lives in the deposit motion.

The three plays we run in General Contracting.

The names your homeowners already know.

What an engagement actually looks like for a general contracting operator.

Remodeling

Roofing

Windows

General Contractors.
Whole-home renos, additions, and ground-up custom builds. Margin lives in the deposit motion.

The three plays we run in General Contracting.

The names your homeowners already know.

What an engagement actually looks like for a general contracting operator.

Remodeling

Roofing

Windows

General Contractors.Whole-home renos, additions, and ground-up custom builds. Margin lives in the deposit motion.

The three plays we run in General Contracting.

The names your homeowners already know.

What an engagement actually looks like for a general contracting operator.

Remodeling

Roofing

Windows

General Contractors.Whole-home renos, additions, and ground-up custom builds. Margin lives in the deposit motion.

The three plays we run in General Contracting.

The names your homeowners already know.

What an engagement actually looks like for a general contracting operator.

Remodeling

Roofing

Windows

General Contractors.
Whole-home renos, additions, and ground-up custom builds. Margin lives in the deposit motion.

General Contractors.
Whole-home renos, additions, and ground-up custom builds. Margin lives in the deposit motion.